About a decade or so ago I have a series of conversations with a guy named Mike Lally about building your "personal brand." Now I don't know if Mr. Lally remembers much about these conversations, but being impressionable, I took what he had to say to heart. Essentially, the moral of the story was that an individual may change jobs every couple years--move from city to city... change industries and may follow a dozen different passions... but you will always have YOU. And if you want to be successful getting a job, keeping a job, running a business, and being an expert in whatever you do--you need to focus your life's work on building your personal brand.
Blogging is an excellent way to build your brand. It is an investment in you - one well worth making.
Mike Lally has talked a lot about personal brand as of late -- in fact, he has become a bit of an expert on it as well. The
Mike Lally Brand is a strong one - and getting stronger every day. You too could learn a lot about branding from Mike Lally...
Great job Mike.
-Meghan Wier - building & branding
Blogging for Business is written by Meghan Wier and Associates -- Writing for the Web. If you have any comments, please feel free to click the link below. If you are a member of the media, or interested in Blogging for Business, email meg@meghanwier.com
