Blogging For Business

The Mike Lally Brand - BRANDING YOU!

2008-04-12T15:46:00.000-07:00

About a decade or so ago I have a series of conversations with a guy named Mike Lally about building your "personal brand." Now I don't know if Mr. Lally remembers much about these conversations, but being impressionable, I took what he had to say to heart. Essentially, the moral of the story was that an individual may change jobs every couple years--move from city to city... change industries and may follow a dozen different passions... but you will always have YOU. And if you want to be successful getting a job, keeping a job, running a business, and being an expert in whatever you do--you need to focus your life's work on building your personal brand.

Blogging is an excellent way to build your brand. It is an investment in you - one well worth making.

Mike Lally has talked a lot about personal brand as of late -- in fact, he has become a bit of an expert on it as well. The Mike Lally Brand is a strong one - and getting stronger every day. You too could learn a lot about branding from Mike Lally...

Great job Mike.

-Meghan Wier - building & branding

Blogging for Business is written by Meghan Wier and Associates -- Writing for the Web. If you have any comments, please feel free to click the link below. If you are a member of the media, or interested in Blogging for Business, email meg@meghanwier.com

Frequently Asked Blogging for Business Questions

2008-04-12T10:33:00.000-07:00

I am writing a presentation this weekend about blogging for business for my BNI group in Ballantyne. It has been a labor of love--since I enjoy sharing with people the benefits of blogging for your business.

I think that the most frequently asked questions about blogging are the simplest: How do I get started and what will it do for me.

Primarily, I suggest to new bloggers that they start with Blogger. It is free and easy. Free is probably the biggest factor--if you aren't going to continue to blog after you get it started, then you have only lost time. If this is something that you or your company feels committed to, then you may want to consider TypePad--because it is relatively inexpensive, and you can get a person to talk to if you want or need help. There are some other great blogging software, but none that I am as familiar with. (Does anyone want to add any blogging software reviews here?)

The next most common question really is "what will it do for me?" And that is understandable. Blogging is a huge time investment, even if it is pretty cheap. But the rewards are pretty amazing. Done right, you will get a "readership" of people who check back often to read about what you are doing, your company's progress, or services. Your clients will learn more about you, and you will be given a wealth of testimonials, product suggestions and feedback. Not to mention that it will help you drive traffic to your corporate site, gain customers, etc. And my favorite: You may become a celebrity blogger! Newspapers, Radio and TV news are always looking for a wide range of experts and opinions for stories. If you blog well, articulately and expertly on your topic or industry, there is a good chance that you will be sought after to do an interview -- and the benefits to your business are HUGE -- Free local or national exposure!

I will be finishing up my BNI presentation this weekend and I will be happy to share with you the rest of the FAQ. But if you have any blogging for business questions that you would like answered, feel free to comment below and I will post an answer ASAP.

Thanks and have a great weekend.

- Meg

Ask Meg... Writing for the Web

2008-03-30T15:14:00.000-07:00

Blogging for business has come a long way in just a few years, as blogs and bloggers have become more sophisticated, as have the people who read them. There is so much information out there, that it is often hard for your business stand out.

If you are blogging for your business, you are probably struggling for content. Eventually, we all just run out of things to say about our business that we find meaningful. That is why I have developed an easy way to come up with good quality, unique content, that the blog visitor will want to read--I call it "Ask the Expert."

Of course, I did not invent this term, but it refers to a style that I will often use with my blogs, which include letters from the blog visitors, emails, and even face-to-face questions, re-purposed for a blog.

As a business owner, you are probably asked questions all the time--people who want your expert advice on whatever you area of expertise... And often, these questions are the same questions that a lot of people ask. The are important. These are the questions we all want answers to... and the answers are the ones that contain great information about what you do, why you are different--and why people should work with your company over the competitions.

So from now on, when you are asked these questions, or even if an idea strikes you for a good blog entry, write a little note to yourself. Save those emails - the question AND your reply. Then when you have a few minutes (blog entries should take 15-30 min each) - either cut and paste the emails in, or write up the question and answer on the blog.

Be sure to generalize, so even if this is a real email, strip the personal information - and remove the name (or at least the last name). If there is any identifying information that you need to use from the original, be sure to clear it with the person who wrote it. Add in your keywords if possible and where appropriate, and link from those keywords (at least 1 in within the text) in each entry.

Some of my corporate blogging clients have this down to a great system - spending as little as 15 minutes a day generating great content, in a form that people will want to read -- and best of all, this kind of blog will begin to generate its own new content as people comment or email, asking their own (keyword rich and quality targeted) questions.

For a good example of an "Ask the Expert" blog -- check out: "Ask Dr. Ellie."

Blog Example - Ask Dr. Ellie

2007-01-27T16:11:00.000-08:00

I have been working with Dentist Dr. Ellie Phillips on her Ask Dr. Ellie blog for a couple months. This blog is meant to give a forum for questions related to Xylitol, her Zellies line of products and preventative dentistry questions. It has taken quite some time, but the site is now registering a Gopgle PR of 2. While this is ultimately a low PR, it is a good start. With a corporate site PR of 4, the Zellies site will and should outrank the Ask Dr. Ellie blog, however as the PR of the blog increases, it can assist the inside page PR of the site as well as direct traffic for the keyphrases that in ranks well on. Progress with Blogs for Business is often slow, however, it continues to be meaningful and worthwhile.

Meghan Wier
Author Writer Web Consultant

more and more important - blogging strategies

2006-11-17T19:03:00.000-08:00

As a web strategies consultant I am finding that blogging is maturing, and becomming an even more important internet marketing strategy for businesses. A blog doesn't have to be a rambling of ideas by a sleepy teenager--it can be a very professional, and very effective way to keep your clients up to date, coming back for more, and keep your site at the top of the search engines.

So how do you make your blog better?

Register your blog with as many blog registration sites as possible.
Link your blog from other sites or blogs.
Link your blog to your corporate site frequently using text links to corrolating inside pages
Blog often!
If you start blogging off topic...start another blog and link to it!

Want to check out my current blogging client's new blog? go to Ask Dr. Ellie.

Blogging for Cash

2006-03-14T14:31:00.000-08:00

I don't generally like to advertise my revenue sources - however, I have come into an opportunity, and I wanted to share with all of you out there how blogging alone can become a money-maker.

I blog here and there, and I keep several blogs going (some better than others). My blogs are on a variety of subjects that are of interest to me, and a couple are a little more personal--but they are all up there for the world to see (should they wish...)

Recently, my local paper, the Rochester Democrat and Chronicle, asked for "Community Bloggers" - people who might want to write a little about their communities for the paper's online version. And I jumped a the chance--what a fun way to keep my writing skills practiced and stay in touch with my community. I am blogging anyway, I thought, so now maybe a few people will read it!

What I didn't know when I expessed interest is that this was a paying opportunity. I am resposible for posting weekly to the blog - on Henrietta-related topics - and I receive a check. It is that easy.

Now, I won't exectly be quitting my day job and becomming a professional part-time blogger... but it is a nice little incentive, and a reminder that this is a responsibility, and I am relied upon to keep the blog up-to-date.

I bring all this up, because there are a lot of opportunities out there like this if you look for them. Your knowledge and ability to write can become an opportunity for you too!

To read my new "Henrietta Happenings" Blog Click Here.

When not to Blog

2005-11-04T07:25:00.000-08:00

Blogging is a great tool for business. Throuh a blog businesses can disseminate information, solicit opinions, generate interest and more - but there are time when a company should not blog - and things that should not be blogged about.

Personal information should be excluded from blogs unless you are prepared to deal with the onslaught of email (and potentially other contact) from the outside world. This may be exactly what you want - but I tend to refer to others in my blogs either just by their first names or by their professions, i.e. "painter-dude," "graphic artist extraordinaire," etc. Just because I don't mind receiving comments about my blogs does not mean someone else wouldn't. Be respectful of the privacy of co-workers, vendors, clients and employees.

It should go without saying that propietary information should be excluded from publicly viewed blogs... As a manager or business owner, this may seem like a no-brainer, your employees, may not consider all of the implications when blogging, especially on "personal" non-corporate blogs. Just as you would request that they maintain a certain level of professionalism in keeping information private, they should be requested to be careful when blogging. You certainly would not want information about earnings, client challenges, or upcoming layoffs announced before you are prepared to deal with the ramifications.

That said, we live in the technology age. We have the means, and intellegence to communicate information quickly - even mis-information. This may mean that you will need to change your policies regarding information sharing - and the rammifications of breaking this policy.

For more information - check out this article on blogging in businesses and in schools - http://journals.aol.com/journalseditor/magicsmoke/entries/766

until next time...

You can check me out at www.meghanwier.com
- meg

Business Blogging - Security Behind Bars

2005-09-02T14:54:00.000-07:00

I wanted to point out a good example of using Blogs for Business - Security Behind Bars (www.securitybehindbars.com) is using a blog called Nightclub Security to give tips, on Nightclub and bar security topics. SecurityBehind Bars sells a training manual and video that can be purchased through their corporate Website. The blog is packed full of great information for bar and nightclub managers and owners.
-Meg

Blogging for Business Tips

2005-08-31T11:42:00.000-07:00

Blogging for Business has profound benefits for almost every business if done well. There are some basics to keep in mind when blogging for business.

Getting a blog indexed well and with a high page rank will take time and work
Business blogs should be casual but still professional
Blog entries should have a consistant 1st person voice
Business blogs should not always try try to sell, they should be used to
build rapport and interest
Business blogging will need to be kept up to date often
Business blogging can often take months to get well established, and will
take regular attention

Meghan Wier

**to read Meg's personal blog, go to http://meghanwier.blogspot.com

Reaching out... to the entire world.

2005-08-31T11:25:00.000-07:00

It is hard to understand the full impact of the Internet on your business until you get an email, as I did yesterday, from a far away place.

In my case it was from a man in South Africa. As I sit here in Rochester, NY, Cape Town is an awfully long way away, and certainly not anywhere where I would have attempted to sell my book, however the power of the Internet brought this prospective customer, and contact to me.

When blogging for business, remember that what you write has the capacity to reach around the globe, and be prepared to meet those requests, and answer those questions!

***also remember to incorporate the basic principles of search engine optimization to assist you in getting your message out there.

Business Blogging Made Easy

2005-08-07T17:16:00.000-07:00

Blogging is becomming an increasingly popular business advertising and marketing medium. It is, like most other forms of advertising, effective when used correctly. But what does that mean, when there aren't decades of research to refer to when developing your business blogging plan?

Fortunately, we live in an age where there is an abundance of readily available information,(some better than otheres...) However, determining the right strategy for business blogging can be overwhelming as thousands of people, and businesses are giving out B4B advice and trying to sell you on their blog writers, blog software, blog advertising, blog traffic drivers, etc.

Here is a formula that I have been using, that is rendering decent results in only a few months: I chose my area of interest, "Business Networking". From there, I researched popular keyphrases used to search for business networking. I then started blogs on several of those terms. My original thought was to choose 10, but found that combined with my personal blog, and several client blogs, I could not maintain 10 more blogs adequately, and have since limited the focused blogging to 8, with the total blogs I am maintaining at 16. Now, I do not recommend 16, (I am struggling to keep them all active) but for me, the topics kept growing, and so did that blog list. The benefit is that I can now leverage the higher performing blogs (better PR and more traffic), to benefit the lower performing blogs.

I try to add to each of those blogs at least every week, with some getting more attention than others. I try to link to each of those blogs within the postings where appropriate and comment on other people's blogs of similar topcs. This helps me keep up-to-date on other people's thoughts on the subjects and occassionally get me a little of the page rank pie.

The key is the content, and getting enough content into have a blog people will want to read, and search engines will find deserving enough to index well. I use many of my blogs to give pertainent information about my areas of interest, link to useful resources, and promote my business and my clients.

Blogging can be fun, cathartic, and a whole lot of work. But it is a very inexpensive way to get your name out there, establish yourself as an expert and drive traffic to your corporate site.

What is Blogging for Business?

2005-07-25T18:47:00.000-07:00

Blogging can assist in raising your Page Rank and building your credibility as an expert in your field. Check back here and learn about some businesses that are Blogging For Business--driving traffic, growing and selling through the Web and through their Blogs.

Meghan Wier