I am writing a presentation this weekend about blogging for business for my BNI group in Ballantyne. It has been a labor of love--since I enjoy sharing with people the benefits of blogging for your business.
I think that the most frequently asked questions about blogging are the simplest: How do I get started and what will it do for me.
Primarily, I suggest to new bloggers that they start with Blogger. It is free and easy. Free is probably the biggest factor--if you aren't going to continue to blog after you get it started, then you have only lost time. If this is something that you or your company feels committed to, then you may want to consider TypePad--because it is relatively inexpensive, and you can get a person to talk to if you want or need help. There are some other great blogging software, but none that I am as familiar with. (Does anyone want to add any blogging software reviews here?)
The next most common question really is "what will it do for me?" And that is understandable. Blogging is a huge time investment, even if it is pretty cheap. But the rewards are pretty amazing. Done right, you will get a "readership" of people who check back often to read about what you are doing, your company's progress, or services. Your clients will learn more about you, and you will be given a wealth of testimonials, product suggestions and feedback. Not to mention that it will help you drive traffic to your corporate site, gain customers, etc. And my favorite: You may become a celebrity blogger! Newspapers, Radio and TV news are always looking for a wide range of experts and opinions for stories. If you blog well, articulately and expertly on your topic or industry, there is a good chance that you will be sought after to do an interview -- and the benefits to your business are HUGE -- Free local or national exposure!
I will be finishing up my BNI presentation this weekend and I will be happy to share with you the rest of the FAQ. But if you have any blogging for business questions that you would like answered, feel free to comment below and I will post an answer ASAP.
Thanks and have a great weekend.
Blogging for Business is written by Meghan Wier and Associates -- Writing for the Web. If you have any comments, please feel free to click the link below. If you are a member of the media, or interested in Blogging for Business, email firstname.lastname@example.org